What if the problem isn't what you think it is?

Most teams come to me with a tool problem. "We need better Airtable," or "We need AI." Nine times out of ten, the real problem is upstream: unclear process, wrong assumptions, or a workflow nobody questioned because it's always been done that way.

I start with the uncomfortable questions. Then I build the system that actually solves the thing.

How we work together

Start: Intro sessions

A few hours to build rapport, challenge assumptions, and surface the real problem. Think of it as a working interview for both of us. I'll also capture any quick wins I spot along the way.

Ongoing: Fractional partnership

I embed with your team on a recurring basis, typically 1-2 days per week. This is where the real work happens: questioning what's broken, prototyping better approaches, and building systems your team actually trusts. I'm not a project vendor. I become part of your team.

What I bring

My approach: I challenge assumptions about what's actually broken before I touch a single tool. Then I prototype fast with real data. The tools (Airtable, Make.com, Supabase, AI) are how I build. The thinking is why it works.

Frameworks: No-code/low-code visual development, API integrations, AI with guardrails, GTD, Agile, and Profit First.

Common use cases

Airtable architecture and custom builds
Automation design (Make.com, Zapier, custom webhooks)
AI integration with appropriate guardrails
Database design and data migration
Workflow analysis and optimization
Systems documentation and team training
Tool selection and vendor evaluation

Current work

I'm currently working with a select few companies in high-level strategic advisory roles, helping build and deliver new products and new business opportunities.

I host occasional office hours and live working sessions. Practical guidance over theory.

I bridge technical builders, business leaders, and product teams because I've worked in all three worlds.

Investment

Fractional partnerships are priced based on scope, commitment level, and timing. Typical engagements start at $7,500/month. I work with a limited number of clients at a time, so availability varies throughout the year.

The best way to explore fit is to book an intro call.