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My Founder Philosophy

Builder by Default

I've been starting things since college (Pizza Dude, anyone?). One exit, several pivots, and a lot of lessons about what actually works.

The pattern: identify a problem, prototype fast, iterate based on real feedback. That's how I approach consulting too — not as a vendor, but as a fellow builder.

I identify problems, dive deep into potential solutions, and scale those solutions as the market demands. This journey started with running a production company in high school, co-founding a pizza company in university, and launching four entertainment-focused businesses with my business partner, Rusty Ruthven. These ventures were on the cutting edge of entertainment technology, bootstrapped, and profitably operated, following lean startup principles.

🚀 The Exit: StreamVT

StreamVT Logo

StreamVT was a pioneering video streaming company that bonded multiple internet sources to deliver zero-latency, high-definition video streams globally. This solution became instrumental in production streaming, especially during the COVID-19 pandemic.

Successfully acquired.

Current Venture: ShowCal

ShowCal Co-Founder | January 2019 - Present

ShowCal is a workforce management platform designed specifically for the entertainment industry. Originally created to keep track of my own jobs and function as a personal agent, ShowCal has grown into an essential tool used by production teams worldwide.

Key Features:

  • Coordinate crew members on various productions
  • All-in-one solution to manage schedules, bookings, rates, and timecards
  • Seamlessly organize production complexities
  • Facilitate smooth communication between producers, clients, agents, managers, and crew

Mission: ShowCal aims to eliminate the administrative burden on entertainment professionals, allowing them to focus on their creative work.

Film Gear South Africa Co-Founder | May 2015 - Dec 2023

As a co-director of Film Gear South Africa, I helped establish Africa's first and largest e-commerce store for professional film equipment, featuring over 10,000 products. Our team secured and maintained partnerships with major brands like DJI, Zeiss, Sennheiser, and MoVi.

Achievements:

  • Achieved 300% growth during the COVID-19 pandemic
  • Specialized in motion picture cameras, lenses, lighting, rigging, and remote-controlled camera stabilizers
  • Continuously innovated with fresh campaigns, newsletters, and creative approaches

Kelvin Corner Co-Working Space | 2016 - 2019

Co-founded a co-working space in Cape Town that became a hub for creativity and collaboration. Managed the property, community, and operations while fostering an environment where entrepreneurs and creatives could thrive.

Earlier Ventures

Pizza Dude | University

Co-founded a pizza company in university. Learned the fundamentals of operations, customer service, and the importance of a good crust.

RZ Productions | High School

Started my first production company in high school, providing video production services for local businesses and events.

Learn More