I'm Rob Weidner.

I love automating businesses, life, coffee, food, finances, homes, cars, dogs—you get the idea. If something can be streamlined, I’m probably thinking about how to make it more efficient.

In this space, I'll be sharing my thoughts, expertise, and current interests, with the goal of fostering creativity, exploration, and challenging the status quo. Expect a mix of insights, practical tips, and deep dives into automation and optimization. My goal is to publish new content weekly.

My wife and I live in Texas with our four rescue dogs. I prefer a cortado, but I’m open to most types of coffee. We love making pizza at home and are currently on a Detroit-style pizza kick. When we travel, our dogs stay safe in their Ruffland kennels.

I’ve been a longtime Apple user, dating back to high school when I was involved in video production. However, I’m gradually moving away from Apple products and exploring alternative options.

If this content resonates with you, consider subscribing via email, LinkedIn, Instagram, or your preferred platform. No pressure—I totally get inbox fatigue. That said, I appreciate feedback and discussion, and I’m excited to start sharing the ideas, insights, and experiments that have been living in my journals and Notion for far too long.

I invite you to browse around and learn more about me. I’ve written about the companies I’ve built, the creative projects I’ve worked on, and my passion for automating real-world scenarios like smart home and IoT technology. I hope you find something here that sparks your curiosity or inspires new ideas.

All the best,
Rob

Hello World, I'm Rob Weidner