Industries Where I Do My Best Work

The industries and operating environments where Rob's founder, creative, and technology experience is most useful.

I do my best work in businesses where talented people, complicated logistics, specialized equipment, and technology all have to work together profitably.

The industry matters. The operating pattern matters more. If revenue is growing while margin, capacity, or cash is falling behind, I help the leadership team find the leak and own one measurable improvement through adoption.


Industries I know from the inside

Creative, media, and entertainment

I spent years on film sets, built businesses for production crews, and worked with Disney, Marvel, and Apple TV+. I understand the mix of creative judgment, freelance talent, equipment, scheduling, approvals, and client pressure that makes this work hard to systematize.

Software, ecommerce, and founder-led startups

I have started four companies, sold one, and built an ecommerce business to more than $1 million in sales with one full-time employee. I know what it feels like to choose between building, buying, automating, hiring, and simply living with a problem for another quarter.

Aviation, drones, robotics, and remote systems

My earlier career involved helicopters, drones, custom camera systems, and work across Africa and the Middle East. That background made me comfortable where software meets equipment, field crews, safety constraints, and imperfect connectivity.

Industries where the work translates well

Manufacturing, energy, and logistics

I have worked with enterprise teams in energy and automotive and built businesses shaped by international purchasing, currency, shipping, duties, vendors, and physical inventory. The opportunity is usually in a specific operating loop: estimating, scheduling, field reporting, procurement, maintenance, quality, or billing.

Hospitality, restaurants, and multi-location service businesses

These businesses live at the intersection of labor, inventory, scheduling, service quality, and thin margins. That makes them a strong fit when leadership wants better operating decisions and a clearer view of profit by location, shift, service, or customer experience.

Industries I am interested in

Defense and dual-use technology

I am interested in defense and dual-use companies working on autonomous systems, remote operations, field logistics, advanced manufacturing, sensing, and resilient communications.

My relevant experience comes from aviation, drones, remote production systems, international operations, and technology leadership. I do not present myself as a defense procurement, compliance, or classified-program specialist. A good engagement would pair my operating and technology experience with a strong internal domain owner.

Creative agencies are welcome. Marketing ownership is not.

I am happy to work with creative agencies, production companies, studios, and other businesses that happen to do marketing for their clients. I can help improve how the company estimates, staffs, delivers, reviews, invoices, and learns from the work.

I do not take ownership of brand strategy, campaigns, demand generation, paid media, marketing automation, or fractional CMO outcomes. If the primary question is how to generate more leads, a marketing specialist will serve you better. My work begins when the question is how to deliver the work more profitably and run the company with better information.

Other work that is usually a poor fit

  • Organizations without an executive sponsor or an internal implementation owner
  • Political organizations and campaign operations
  • Legal practices where the primary need is legal-specific automation or legal operations expertise
  • Nonprofits seeking a discounted technology implementer rather than an executive operating partner
  • Consumer packaged goods companies whose main challenge is brand, retail distribution, or consumer marketing
  • Any company looking for a help desk, outsourced engineering team, or collection of AI demos

Those are fit signals, not judgments about the industries. I would rather be clear about where I can own an outcome than stretch my positioning to include everyone.

The common thread

A right-fit company usually has recurring work, expensive handoffs, and an operating decision that has become too important to leave between departments. It has enough data to establish a baseline, a leader willing to challenge the current process, and a team member who can help carry the change into daily work.

The engagement is $9,500 per month for an initial three months. It includes one 90-minute executive operating session each week, asynchronous decision support, and AI-assisted analysis and prototyping between sessions.

Frequently asked questions

Do you only work in the industries listed here?

No. These are the environments where I have direct experience or where the operating pattern fits my work especially well. A founder-led service business in another industry can still be a strong fit.

Do you work with creative or marketing agencies?

Yes. I can own operating improvements inside the agency, including estimating, staffing, delivery, review, utilization, and time-to-invoice. I do not own the agency's marketing strategy, demand generation, campaigns, or fractional CMO function.

Will you work with a defense company?

Yes, when the work fits my experience in technology, aviation, autonomous or remote systems, field operations, or advanced manufacturing. I would expect the client to provide the internal expertise for defense procurement, compliance, security, and classified work.

What makes an industry a poor fit?

The clearest poor fit is a company that wants ideas or tools without an executive sponsor, an implementation owner, or a measurable 90-day operating result.

For the full engagement model, pricing, and fit criteria, visit Fractional AI & Technology Operating Partner.