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I'm Rob Weidner. Always finding a better way.

I write about the systems, tools, and thinking that help me build better. Subscribe for a mix of quick hits and deep dives on working smarter without losing control.

Split image: a pristine banana in a museum glass case on the left, a peeled banana on a kitchen cutting board in warm morning light on the right

AI Is Just a Consultant: What Steve Jobs Got Right in 1992

The Agentic AI Landscape Is Splitting Into Three Lanes

The Agentic AI Landscape Is Splitting Into Three Lanes

I Taught Claude Every Airtable API Limitation (And Built a Free Skill to Share It)

I Taught Claude Every Airtable API Limitation (And Built a Free Skill to Share It)

Airtable AI: ChatGPT vs Claude (Desktop and Claude Code) vs Airtable Omni

Airtable AI: ChatGPT vs Claude (Desktop and Claude Code) vs Airtable Omni

about 20 books I sold on Facebook Marketplace in 2026

My 2026 promise: remove first, then add

A photo of a sign for Flow

🧠 Focus vs. Flow: Why I Keep Switching Between Basecamp and Asana